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Gaia Graphics and Associates

Interpretive Signs

Good interpretive panels are POETRY:

Personal ~ Visitors relate to the place when interpretive panels relate to them. We use personalizing words like ‘you’ and ask questions of the individual.

Organized ~ Text and images have to flow naturally, or the visitor will quickly lose interest and walk away.

Entertaining ~ Visitors are here for fun! Education is important, but people are not here for a lesson.

Thematic ~ A theme is a story. The topic may be native people, but tell the story about people harvesting acorns from an old oak tree nearby and the past comes alive.

Relevant ~ Every word on a panel must actively serve the theme, which must directly relate to the place.

You ~ is each person who sees the interpretive panel. A visitor who is engaged is enriched.

For more ideas and tips about interpretive planning and design,
instantly download a free pdf of Gaia Graphics & Associates book,
Interpretive & Wayfinding Sign Designs.