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Gaia Graphics and Associates

Wayfinding Signs

Wayfinding signs provide directions to points of interest. Good wayfinding signs are:

Readable ~ The most common disability is poor vision. Font size and style, contrast between text and background, lighting conditions, and road speed are all important considerations.

Understandable ~ Provide clear directions using standard directional arrows and icons that have been tested for visibility and wide recognition, so even non-English speakers can interpret the signs.

Attractive ~ Signs must be aesthetically pleasing, and the total design (shape, colors, and post or structure if possible) should reflect the history and culture of the community.

GGAsigndesign-cover

For more ideas and tips about wayfinding and interpretive design,
instantly download a free pdf of Gaia Graphics & Associates book,
Interpretive & Wayfinding Sign Designs.