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Gaia Graphics and Associates

Wayfinding Signs

Wayfinding signs provide directions to points of interest. Good wayfinding signs are:

Readable ~ The most common disability is poor vision. Font size and style, contrast between text and background, lighting conditions, and road speed are all important considerations.

Understandable ~ Provide clear directions using standard directional arrows and icons that have been tested for visibility and wide recognition, so even non-English speakers can interpret the signs.

Attractive ~ Signs must be aesthetically pleasing, and the total design (shape, colors, and post or structure if possible) should reflect the history and culture of the community.


For more ideas and tips about wayfinding and interpretive design,
instantly download a free pdf of Gaia Graphics & Associates book,
Interpretive & Wayfinding Sign Designs.