but with global reach By Terre Dunivant Captains David Robinson and Mark Kocina of SeaLife Conservation sailed the coast of California in late 2009, stopping in Morro Bay and other coastal cities to educate residents, City staff and Councils about plastic and ocean pollution. The evidence is shocking. People are taking action. Damaris Hansen and […]
A discussion on LinkedIn among designers concerned with the difficulty of using the FSC mark on their projects prompted this post. Green Graphic Design – FSC logo usage Some designers feel it’s too much trouble to deal with the very stringent FSC guidelines for the use of their mark, which costs printing companies quite a […]
As more people get smartphones and become familiar with 2D codes – including the old barcodes, QR (Quick Response) codes, and my favorite, Microsoft Tags – we’re reaching the tipping point for mainstream acceptance of this new magic. Since early 2009, Gaia Graphics has used Microsoft Tags on interpretive panels, business cards, maps, brochures, real […]
Save the date, save the wildlife! Join Sammy Steelhead on a beautiful morning in September to clean up water pollution throughout San Luis Obispo County and the state of California! !!! ===–===–===–===–===–=== GAIA GRAPHICS & ASSOCIATES …creative by nature https://gaiagraphics.com ===–===–===–===–===–===
By Jamie Crutchfield, Gaia Graphics and Associates In recent headlines there have been three rapes involving alcohol abuse in a nine-day period. Now Cal Poly university leaders are making a call for change in the university’s alcohol related “campus culture.” The call for change is not only aimed at students who abuse alcohol and also towards […]
Interpretive and wayfinding signage, maps and displays to educate and entertain those who visit our parks and beaches, nature centers, museums, towns and trails. Gaia Graphics and Associates’ updated Interpretive & Wayfinding SIGN DESIGN book has 64 pages of design examples, plus tips about interpretive planning, writing and illustration, panel types, font sizes, installation height, […]
Good interpretive panels are POETRY:Personal ~ Visitors relate to the place when interpretive panels relate to them. We use personalizing words like ‘you’ and ask questions of the individual.Organized ~ Text and images have to flow naturally, or the visitor will quickly lose interest and walk away.Entertaining ~ Visitors are here for fun! Education is […]
Character development case study under construction.
Wayfinding signs provide directions to points of interest. Good wayfinding signs are: Readable ~ The most common disability is poor vision. Font size and style, contrast between text and background, lighting conditions, and road speed are all important considerations. Understandable ~ Provide clear directions using standard directional arrows and icons that have been tested for […]
A good logo portrays not only the name but also the style and spirit of your company. Your logo will identify and differentiate your brand, promoting immediate public recognition. Logos can range from wordmarks (type) to graphic symbols or icons, to elegant combinations of words and symbols. Logos may also include a company tagline and […]
Frequently used to provide introductory promotional information about your business or product, brochures can also give visitors a quick reference guide to parks, museums and other points of interest. Printing on both sides and choosing from a variety of paper sizes and folding options allows for a wide range of pages and styles.