by Terre DunivantGaia Graphics & Associates San Luis Obispo, home of Gaia Graphics & Associates on California’s Central Coast, has been named one of the “happiest place on Earth” by author Dan Buettner of a new book called Thrive. In Thrive, Buettner unravels the stories of each happiness hotspot, revealing how he discovered each location […]
This hilarious video imagines the stop sign as designed by a committee. Any designer who’s been at it awhile will relate, but in my experience most clients are not like this. They hire us for our expertise and are not about to waste time and money over-controlling the process. Enjoy the video! Stop! A Committee […]
Years ago I learned there is a color scale for dirt. I had no idea, until I fell in love with someone who was studying soil science, that an entire major revolves around the color of dirt and a pricey Munsell book that defines 300 or so shades of brown. Today I found out there’s […]
Interesting discussion on the American Institute of Graphic Design‘s Journal of Design about a poster addressing gun violence in Philadelphia. The poster was designed by Frank Baseman, an associate professor in the Graphic Design Communication program at Philadelphia University, who lives in a nearby suburb. There’s a lot of conflict over the imagery, though most […]
Following is part of an interesting article about designers’ responsibility to do work that is worth it, work that benefits society and the environment rather than grinding away to manufacture wants for things. I’m lucky to spend much of my time working with people who protect and restore the environment. On the other hand, I […]
!! We’ve been working since the beginning of the year on these new panels, developed by Cheryl Lesinski, Outreach Coordinator for the Morro Bay National Estuary Program. They’re almost ready to go to the manufacturers, Fossil Inc. of New York, which makes high-pressure laminate signs that last 10 years outdoors. The signs are 3′ wide […]
Using social marketing to prevent graffiti vandalism Secretly, I love graffiti. When it is art, graffiti is a beautiful weed growing from a crack in the sidewalk – a vast improvement to the blank gray walls of concrete indifference to the miracle, the great pleasure of having eyes that can see color. […]
Social marketing is marketing for the common good. It employs all the regular marketing principles that Nike and anybody with a decent advertising budget uses to sell their products. An important thing to keep in mind about influencing behavior: about 85% of people are group oriented. They constitute the norm, and often you can engage […]
Recycled plastics used in packagingBy PETER B. LORDThe Providence Journal PROVIDENCE, R.I. – Will consumers select one product over another because it is packaged in recycled plastic? Can such packaging be successfully branded? Michael Brown, a veteran in the plastics industry who now works out of his home, says the answer to both questions is […]
Lightning Labels is a source for Earth-friendly labels made from corn rather than petroleum. I’m looking for projects where we can make use of this material. Here’s the info from their website. Environmentally Friendly Labels If you want durable custom labels and stickers then you have to order labels printed on a film material. These […]