Cal Poly University’s Graphic Communication Institute (GrCi) is hosting a conference in San Luis Obispo about the business of green media, in cooperation with SustainCommWorld’s Green Media Show, all day January 24, 2008. GrCi is known for hands-on training in cutting edge printing processes. The Institute is regularly gifted with the latest equipment from manufacturers […]
“Why can’t you sell brotherhood like you can sell soap?” – Gerhard Wiebe, 1952 Marketing is influence. Marketing is about influencing people to buy things that benefit themselves, which also benefits the seller. Social marketing is about influencing people to do things that benefit themselves and the common good. Cause marketing is a hybrid, where for-profit […]
Interesting discussion on the American Institute of Graphic Design‘s Journal of Design about a poster addressing gun violence in Philadelphia. The poster was designed by Frank Baseman, an associate professor in the Graphic Design Communication program at Philadelphia University, who lives in a nearby suburb. There’s a lot of conflict over the imagery, though most […]
Sioux City goes with SUX airport codeReported by the Associated Press from SIOUX CITY, Iowa Sioux City leaders have finally embraced the Sioux Gateway Airport’s memorable but impolite three-letter identifier – SUX – making it the centerpiece of a new marketing campaign. Airport codes are used worldwide, printed on tickets and luggage tags, announced on […]
Following is part of an interesting article about designers’ responsibility to do work that is worth it, work that benefits society and the environment rather than grinding away to manufacture wants for things. I’m lucky to spend much of my time working with people who protect and restore the environment. On the other hand, I […]