by Susan McIntoshGaia Graphics & Associates Starting next July, the choice of paper or plastic will no longer be an option for residents of Los Angles County. In a bold move the State of California has yet to accomplish, the County of Los Angeles has banned the use of plastic grocery bags and will require […]
by Susan McIntosh, Gaia Graphics and Associates UPDATE: Please join Sammy Steelhead and friends on a beautiful Saturday in September this year to clean up our creeks and beaches! You can go to SLO County Creek & Coastal Cleanup Day for the most updated information. See you there! UPDATE: In my original Creek Day post, […]
but with global reach By Terre Dunivant Captains David Robinson and Mark Kocina of SeaLife Conservation sailed the coast of California in late 2009, stopping in Morro Bay and other coastal cities to educate residents, City staff and Councils about plastic and ocean pollution. The evidence is shocking. People are taking action. Damaris Hansen and […]
Most kids can identify 1000 corporate logos, but know the names of fewer than 10 plants or animals native to their own backyards. It’s NDD – nature deficit disorder. Average middle-school aged children spend 30 hours a week looking at TV or a computer monitor. Outdoor educators, including the No Child Left Inside Coalition, encourage […]
Second EcoPinion Survey Points To Green Gap Between Customer Perceptions And Green Products and ServicesWASHINGTON, DC January 14, 2008 EcoAlign, a strategic marketing agency focused on energy and the environment and an affiliate of DEFG LLC, today released the results and findings of the second EcoPinion survey on customer perceptions of green technologies. The second […]
The National Association for Interpretation just unveiled a new logo in a video presentation at the 2007 national convention in Wichita, Kansas. At first I couldn’t tell what was going on, then I was a little horrified, then I got it. Maybe it’s because I’m a *bleep* designer – you know how they are – […]
“Why can’t you sell brotherhood like you can sell soap?” – Gerhard Wiebe, 1952 Marketing is influence. Marketing is about influencing people to buy things that benefit themselves, which also benefits the seller. Social marketing is about influencing people to do things that benefit themselves and the common good. Cause marketing is a hybrid, where for-profit […]
Following is part of an interesting article about designers’ responsibility to do work that is worth it, work that benefits society and the environment rather than grinding away to manufacture wants for things. I’m lucky to spend much of my time working with people who protect and restore the environment. On the other hand, I […]
This is neat. GreenKarat sells jewelry made from recycled metals, especially gold. The greater goal at greenKarat is to end destructive gold and diamond mining. Their mission is to provide an ecologically and socially responsible jewelry alternative to those who seek change. About greenKarat Throughout history, jewelry has held a special place in the fabric […]
In 2005 unwanted electronics amounted to about 2 million tons. Of that, almost all of it was dumped in landfills. Part of the responsibility that any society must accept is to cause the least damage to the environment – our support system – as possible. Imagine a company with a goal of recycling one pound […]