Sioux City goes with SUX airport codeReported by the Associated Press from SIOUX CITY, Iowa Sioux City leaders have finally embraced the Sioux Gateway Airport’s memorable but impolite three-letter identifier – SUX – making it the centerpiece of a new marketing campaign. Airport codes are used worldwide, printed on tickets and luggage tags, announced on […]
Following is part of an interesting article about designers’ responsibility to do work that is worth it, work that benefits society and the environment rather than grinding away to manufacture wants for things. I’m lucky to spend much of my time working with people who protect and restore the environment. On the other hand, I […]
This is neat. GreenKarat sells jewelry made from recycled metals, especially gold. The greater goal at greenKarat is to end destructive gold and diamond mining. Their mission is to provide an ecologically and socially responsible jewelry alternative to those who seek change. About greenKarat Throughout history, jewelry has held a special place in the fabric […]
!! We’ve been working since the beginning of the year on these new panels, developed by Cheryl Lesinski, Outreach Coordinator for the Morro Bay National Estuary Program. They’re almost ready to go to the manufacturers, Fossil Inc. of New York, which makes high-pressure laminate signs that last 10 years outdoors. The signs are 3′ wide […]
Using social marketing to prevent graffiti vandalism Secretly, I love graffiti. When it is art, graffiti is a beautiful weed growing from a crack in the sidewalk – a vast improvement to the blank gray walls of concrete indifference to the miracle, the great pleasure of having eyes that can see color. […]
Social marketing is marketing for the common good. It employs all the regular marketing principles that Nike and anybody with a decent advertising budget uses to sell their products. An important thing to keep in mind about influencing behavior: about 85% of people are group oriented. They constitute the norm, and often you can engage […]
In 2005 unwanted electronics amounted to about 2 million tons. Of that, almost all of it was dumped in landfills. Part of the responsibility that any society must accept is to cause the least damage to the environment – our support system – as possible. Imagine a company with a goal of recycling one pound […]
Almost three billion searches have been done on Google. This month. Where did all those questions come from? How were they answered before Google happened? Did You Know 2.0 presents an amazing perspective on how fast things are changing around the world. [youtube=http://www.youtube.com/watch?v=pMcfrLYDm2U] Some people find this stuff pretty scary, and the exponential growth of […]
This is excerpted from an article from one of my favorite sites, brandchannel. It addresses the topic of greenwashing, which is when a company claims to be green though it really isn’t. It’s a complex issue. Pacific Gas & Electric is the largest energy company in the world, operating nuclear and coal-fired plants throughout the […]
Recycled plastics used in packagingBy PETER B. LORDThe Providence Journal PROVIDENCE, R.I. – Will consumers select one product over another because it is packaged in recycled plastic? Can such packaging be successfully branded? Michael Brown, a veteran in the plastics industry who now works out of his home, says the answer to both questions is […]