Years ago I learned there is a color scale for dirt. I had no idea, until I fell in love with someone who was studying soil science, that an entire major revolves around the color of dirt and a pricey Munsell book that defines 300 or so shades of brown. Today I found out there’s […]
Our friends at Lightning Labels just posted some good news about a more energy-efficient ink manufacturing process, developed by HP for their digital printers. The new equipment to manufacture HP’s patented liquid ink technology, ElectroInk, reduces energy needs by 40%. Lightning Labels has two HP-Indigo digital printers and is using almost twice as much ink […]
Cal Poly University’s Graphic Communication Institute (GrCi) is hosting a conference in San Luis Obispo about the business of green media, in cooperation with SustainCommWorld’s Green Media Show, all day January 24, 2008. GrCi is known for hands-on training in cutting edge printing processes. The Institute is regularly gifted with the latest equipment from manufacturers […]
“Why can’t you sell brotherhood like you can sell soap?” – Gerhard Wiebe, 1952 Marketing is influence. Marketing is about influencing people to buy things that benefit themselves, which also benefits the seller. Social marketing is about influencing people to do things that benefit themselves and the common good. Cause marketing is a hybrid, where for-profit […]
Interesting discussion on the American Institute of Graphic Design‘s Journal of Design about a poster addressing gun violence in Philadelphia. The poster was designed by Frank Baseman, an associate professor in the Graphic Design Communication program at Philadelphia University, who lives in a nearby suburb. There’s a lot of conflict over the imagery, though most […]
Sioux City goes with SUX airport codeReported by the Associated Press from SIOUX CITY, Iowa Sioux City leaders have finally embraced the Sioux Gateway Airport’s memorable but impolite three-letter identifier – SUX – making it the centerpiece of a new marketing campaign. Airport codes are used worldwide, printed on tickets and luggage tags, announced on […]
Following is part of an interesting article about designers’ responsibility to do work that is worth it, work that benefits society and the environment rather than grinding away to manufacture wants for things. I’m lucky to spend much of my time working with people who protect and restore the environment. On the other hand, I […]
This is neat. GreenKarat sells jewelry made from recycled metals, especially gold. The greater goal at greenKarat is to end destructive gold and diamond mining. Their mission is to provide an ecologically and socially responsible jewelry alternative to those who seek change. About greenKarat Throughout history, jewelry has held a special place in the fabric […]
!! We’ve been working since the beginning of the year on these new panels, developed by Cheryl Lesinski, Outreach Coordinator for the Morro Bay National Estuary Program. They’re almost ready to go to the manufacturers, Fossil Inc. of New York, which makes high-pressure laminate signs that last 10 years outdoors. The signs are 3′ wide […]
Using social marketing to prevent graffiti vandalism Secretly, I love graffiti. When it is art, graffiti is a beautiful weed growing from a crack in the sidewalk – a vast improvement to the blank gray walls of concrete indifference to the miracle, the great pleasure of having eyes that can see color. […]