Social marketing is marketing for the common good. It employs all the regular marketing principles that Nike and anybody with a decent advertising budget uses to sell their products. An important thing to keep in mind about influencing behavior: about 85% of people are group oriented. They constitute the norm, and often you can engage […]
In 2005 unwanted electronics amounted to about 2 million tons. Of that, almost all of it was dumped in landfills. Part of the responsibility that any society must accept is to cause the least damage to the environment – our support system – as possible. Imagine a company with a goal of recycling one pound […]
Almost three billion searches have been done on Google. This month. Where did all those questions come from? How were they answered before Google happened? Did You Know 2.0 presents an amazing perspective on how fast things are changing around the world. [youtube=http://www.youtube.com/watch?v=pMcfrLYDm2U] Some people find this stuff pretty scary, and the exponential growth of […]
This is excerpted from an article from one of my favorite sites, brandchannel. It addresses the topic of greenwashing, which is when a company claims to be green though it really isn’t. It’s a complex issue. Pacific Gas & Electric is the largest energy company in the world, operating nuclear and coal-fired plants throughout the […]
Recycled plastics used in packagingBy PETER B. LORDThe Providence Journal PROVIDENCE, R.I. – Will consumers select one product over another because it is packaged in recycled plastic? Can such packaging be successfully branded? Michael Brown, a veteran in the plastics industry who now works out of his home, says the answer to both questions is […]
In the early 1990s I published a newspaper called Earth Journal. It was as fun as we could make it, given the weighty problems we addressed: global warming, pesticides, pollution, endangered species… Every month we focused on a topic, with articles and resources related to alternative energies, sustainable agriculture, habitat preservation, healthy living, religion as […]
Lightning Labels is a source for Earth-friendly labels made from corn rather than petroleum. I’m looking for projects where we can make use of this material. Here’s the info from their website. Environmentally Friendly Labels If you want durable custom labels and stickers then you have to order labels printed on a film material. These […]
More creatives are using images that show people interacting with nature, according to a year-long study by Corbis, a company owned by MicroSoft’s Bill Gates that licenses photography. The Corbis Creative Intelligence team studied 800 publications and 500 Corbis images to see what kinds of images were in use. They found that beautiful nature photos […]